When slightly chubby Suzanne Montgomery comes across a personal ad in her local free magazine for a "Kept Woman", she's intrigued enough to keep the paper, but not brave enough to respond. That is, until her best friend Wendy takes her by the bra straps, encourages her to get over her crazy ex-husband, lose the weight she's been complaining about and move on with her life.

Encouraged, Suzanne emerges from her sheltering cocoon a new woman. New hair, clothes and attitude regarding her body—along with the help of her "I'm not taking no for an answer" girlfriend—give her the courage to respond to the ad that continues to not only run in the magazine but in her mind. It also helps that her current battery-operated boyfriend isn't doing such a great job lately.

Enter Brian Armstrong, a self-made man, dating all the wrong women. He's good-looking and the CEO of Armstrong Control Systems. Women want him—want to change him, that is…control him. But what he wants is a sexy, confident, intelligent…submissive woman. Oh yeah, and one who likes Chinese food and miniature golf. With the help of his Administrative Assistant, a sexually submissive woman herself, Brian places a personal ad for the woman of his dreams. Someone willing to be "kept" by him. Loved by him. Controlled by him. Eat pizza with him.

When Suzanne and Brian meet, sparks fly and dreams of a possible future emerge but then so, too, does Suzanne's just out of jail ex-husband.